_uber-frictionless-movement.jpg "Uber Frictionless Movement from mega 660 Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 11 sec
✓ Published: 13-Sep-2018
✓ Published: 13-Sep-2018
Description:
Since Uber operates in 660+ cities globally, encompassing bikes, tuk-tuks and flying cars, it needed a holistic brand system to accommodate them all. We worked alongside both product and marketing across five mega-regions globally to create a universal ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility across 13+ languages; driver-centric stories told
Since Uber operates in 660+ cities globally, encompassing bikes, tuk-tuks and flying cars, it needed a holistic brand system to accommodate them all. We worked alongside both product and marketing across five mega-regions globally to create a universal ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility across 13+ languages; driver-centric stories told
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
_i-drove-my-twin-turbo-svt-cobra-for-the-first-time-t56-magnum.webp "Boosted Project")
_india-national-elections-2024-voting-begins-for-phase-1-polling-in-102-constituencies.webp "Voting for the first phase of India National Elections 2024 began on April 19. Voting for Lok Sabha polls is being conducted for 102 parliamentary constituencies spread over 21 states and Union Territories. The mega seven-phase electoral exercise commenced at 7 am on April 19 and will continue till 6 pm Voting is taking place at a time when opposition leaders, including Delhi Chief Minister Arvind Kejriwal are in jail. A total of 16.63 crore voters are going to vote in the first phase of Lok Sabha polls, deciding the fate of 1625 candidates. Watch the video to know more.<br/>")
_best-radio-1-live-pop-hits-of-2023-124-100-ad-free-124-current-pop-radio-playlist.webp "Best of Mix")
_mega-millions-jackpot-reaches-36660-million.webp "8 News Now — Las Vegas")
_winning-mega-millions-numbers-announced-for-36660m-jackpot.webp "CBS New York")
_mega-millions-jackpot-reaches-36660-million-who-will-take-it-home.webp "FOX10 News")
_the-fall-guy-124-featurette-introducing-the-stunt-team.webp "Ex-stuntman Colt Seavers is drafted back into service when the star of a mega-budget movie - being directed by his ex, Jody Moreno - goes missing.")
_mega-millions-jackpot-soars-to-36660-million.webp "CBS News Sacramento")
_i-drove-my-twin-turbo-svt-cobra-for-the-first-time-t56-magnum.jpg)
_india-national-elections-2024-voting-begins-for-phase-1-polling-in-102-constituencies.jpg)
_best-radio-1-live-pop-hits-of-2023-124-100-ad-free-124-current-pop-radio-playlist.jpg)
_mega-millions-jackpot-reaches-36660-million.jpg)
_winning-mega-millions-numbers-announced-for-36660m-jackpot.jpg)
_mega-millions-jackpot-reaches-36660-million-who-will-take-it-home.jpg)
_the-fall-guy-124-featurette-introducing-the-stunt-team.jpg)
_mega-millions-jackpot-soars-to-36660-million.jpg)
![[+]](/images/menu.gif){kind=small}