David Hill, IDSA | A Classic Conundrum from lenovo work thinkpad Watch Video
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Description: 2013 IDSA Southern District Design ConferencenRaleigh, NCn04.05.13nnAbout the Talk: As a rule, designers chase the new. We’re taught in design school that all ideas must be exciting and original. Every aspect of an object must be reconsidered, reinvented, remodeled and ultimately redesigned. Creating what’s new, however, isn’t the only challenge designers face. Often we are enlisted to revitalize an established classic. This requires keen understanding of many aspects related to the design
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