Closing video for U.S. Cellular Virtual Reality Experience: Retail from fidelity company store Watch Video
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Description: Cinematography and graphic design: Marilyn FranknVideo Editing: Laurel EismannnnThe Problem: U.S. Cellular is a wireless company with over 450 retail stores spread out across the U.S. There are over 1,200 professional-technical staff at the headquarters in Chicago. Because of this, many employees have never visited a retail store. Understanding the retail experience is key to understanding the business.nnnnThe Solution: After surveying a sample of employees, the idea of using technology to bring
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