_nike-react-role-playing-run.jpg "Nike React : Role Playing Run from we re back a dinosaur s story game Video Screenshot Preview")
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⏲ Duration: 1 min 74 sec
✓ Published: 26-Jun-2018
✓ Published: 26-Jun-2018
Description:
NIKE ROLE-PLAYING RUNnEvery step you run, reveals the plot.nnBRIEF / BACKGROUNDnThe sport of running in China is flatlining. Millions of teens joined the movement, but many feel it’s become routine. For the launch of Nike’s newest innovation – the fun, bouncy, energy-returning React sole, we needed to reinvigorate the sport for this new generation of Millennial runners.nnINSIGHT / STRATEGYnRunning isn’t easy. We listen to music and podcasts to distract ourselves from the routine monotony
NIKE ROLE-PLAYING RUNnEvery step you run, reveals the plot.nnBRIEF / BACKGROUNDnThe sport of running in China is flatlining. Millions of teens joined the movement, but many feel it’s become routine. For the launch of Nike’s newest innovation – the fun, bouncy, energy-returning React sole, we needed to reinvigorate the sport for this new generation of Millennial runners.nnINSIGHT / STRATEGYnRunning isn’t easy. We listen to music and podcasts to distract ourselves from the routine monotony
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