_tyc-sports-rebrand-2018.jpg "TyC Sports Rebrand 2018 from tyc Video Screenshot Preview")
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⏲ Duration: 1 min 15 sec
✓ Published: 20-Feb-2018
✓ Published: 20-Feb-2018
Description:
When refreshing a television channel, the earlier we can enter the process, the better. For the 2018 refresh of Argentina's TyC Sports we started working with the internal design team, promos department, marketing department and digital department from the very beginning. nnTogether with the internal teams, we analyzed the previous branding from design, marketing, and production points of view along with the current market conditions and objectives and then created a brief incorporating the conc
When refreshing a television channel, the earlier we can enter the process, the better. For the 2018 refresh of Argentina's TyC Sports we started working with the internal design team, promos department, marketing department and digital department from the very beginning. nnTogether with the internal teams, we analyzed the previous branding from design, marketing, and production points of view along with the current market conditions and objectives and then created a brief incorporating the conc
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