_kit-kat-chunky.jpg "Kit Kat Chunky from tvc add Video Screenshot Preview")
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⏲ Duration: 5 sec
✓ Published: 02-Jun-2015
✓ Published: 02-Jun-2015
Description:
The Kit Kat Chunky 3 launch campaign required a combination of CGI, photography & model making.nWorking closely with both photographer & model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media & animated for the accompanying TVC.nThe resulting animation is fast & dramatic - with a slightly grungy style. The extreme perspective, saturated bold colour & a hyper-real look all add to the dramatic impac
The Kit Kat Chunky 3 launch campaign required a combination of CGI, photography & model making.nWorking closely with both photographer & model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media & animated for the accompanying TVC.nThe resulting animation is fast & dramatic - with a slightly grungy style. The extreme perspective, saturated bold colour & a hyper-real look all add to the dramatic impac
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