This Former NBA Player Launched A Sports Nutrition Startup. Here’s How He Did It from nova football ad Watch Video

⏲ Duration: 25:12
👁 View: 6.8M times
✓ Published: 23-May-2024

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Ex-NBA player Mustafa Shakur, who previously played for the Washington Wizards and Oklahoma City Thunder, launched a sports nutrition startup called Pure Fuel. He joined Forbes senior writer Jabari Young at the Nasdaq MarketSite to discuss the startup's hydration drink.<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.