Decision-making: A Behavioral Economics and Neuroscience Perspective - Katsunori Yamada, Kindai University from 89 ye Watch Video
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Description: Social Preference: Measurement Issues, Interventions, and Its OriginnKatsunori Yamada, Kindai UniversitynnTraditional economics theories assume that individuals make decisions to maximize their utility from absolute levels of own income/consumption, but behavioral evidence shows that social comparisons influence individuals’ well-being. Since such social preference can be distortive forces on economic growth (Yamada, 2008), it is critically important to understand them in forming economic and
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