First look at the Up First bus before it comes into service - \ from fiverr marketing strategy Watch Video

⏲ Duration: 1:23
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✓ Published: 03-May-2024

Description:
The double-deck bus has been transformed by the Bristolian legendary street artist Cheo as part of the partnership between UPFEST PRESENTS and First Bus.<br/><br/>The bus comes into service on May 13 and aims to spread the joy of the colourful UPFEST to the northern part of the city as it takes the route from the city centre to Yate and Thornbury.<br/><br/>The bus might also go on a summer tour and be used in the Western-Super-Mare service or the 376 service to Wells. Up First will continue to remain in service indefinitely, leaving a legacy beyond the event’s 17-day culture programme.<br/><br/>BristolWorld had the opportunity to hop onto the new Up First bus ahead of its launch and enjoy a bus ride around the colourful Bedminster.<br/><br/>We also chatted with Stephen Hayles, co-founder of Upfest, and Sarah Wallbridge, Senior Marketing Manager for First Bus Wales and West, about the design.