_scad-sdes-704-fall-2017-jdentel-projectcpart2-third-wave-artisanal-coffee-exploration.jpg "SCAD SDES 704 FAll 2017 - JDentel_projectCPart2 -Third Wave - Artisanal Coffee Exploration from value proposition examples marketing Video Screenshot Preview")
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⏲ Duration: 2 min 62 sec
✓ Published: 25-Oct-2017
✓ Published: 25-Oct-2017
Description:
Project C: Exploration - Artisanal Coffee /Third Wave CoffeennProject OverviewnDevelop a design plan based on a set of nested value propositions for a new brand of artisanal coffee that will change the way people think about artisanal coffee (aka third wave coffee). The concept should appeal to and engage a new type of consumer through the integrated design of the product, brand, market communications and extended retail experience that includes:n•tdecision and purchasing environmentn•tinf
Project C: Exploration - Artisanal Coffee /Third Wave CoffeennProject OverviewnDevelop a design plan based on a set of nested value propositions for a new brand of artisanal coffee that will change the way people think about artisanal coffee (aka third wave coffee). The concept should appeal to and engage a new type of consumer through the integrated design of the product, brand, market communications and extended retail experience that includes:n•tdecision and purchasing environmentn•tinf
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