Gucci hosts its star-studded cruise collection fashion show inside London's Tate Modern from aha bade Watch Video

⏲ Duration: 2:31
✓ Published: 23-May-2024

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May 2024 - London, UK<br/><br/>Gucci normally stages its shows in Milan, but like the main fashion houses, the Italian luxury brand chooses locations around the world to show off its cruise collections - that is the shows in between the main spring and autumn seasons.The big-budget runway show event highlighted the first cruise collection by Sabato De Sarno, who was named Gucci's creative director last year and debuted his featured a few checked jackets with a bit of British flairs, though some other designs were a much more true Gucci.subtle tribute. Dresses and coats covered with squares made of a shimmering bead fringe were a reference to Scottish plaids.<br/><br/>Bader Content Studios Europe was invited to be on hand and learned the storied fashion house has a fascinating historical tie to the UK.Its legendary founder, Guccio Gucci, once worked as a bellhop at the Savoy, the center of luxury in London, over a century ago.<br/><br/>Brand experts told us Guccio took inspiration from that experience when he opened his first store in Florence back in 1921 to sell luggage. <br/><br/>Among the star-studded crowd in the front row were actors Paul Mescaland Andrew Scott, alongside music icons Dua Lipa and Solange Knowles. Also in the front row were Salma Hayek and her husband, Francois-Henri Pinault, who is chair and CEO of Kering, Gucci’s parent company.<br/><br/>The Tate Modern is currently hosting an exhibition dedicated to the multidisciplinary work of Yoko Ono, the wife and creative partner of the late Beatle John Lennon.The wing includes installations, films, scores, music, and photography, the monumental showcase spans seven decades of her artistic evolution. It runs until September1 2024.