_hd-dvd-branding-trailer.jpg "HD DVD Branding Trailer from boss trailer big screen Video Screenshot Preview")
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⏲ Duration: 1 min 41 sec
✓ Published: 30-Nov-2012
✓ Published: 30-Nov-2012
Description:
This is one of the last big trailers voiced by the great Don LaFontaine, who was the film trailer voice for decades. We leveraged his voice to sell the benefits of HD DVD to an un-knowing world. I creatively led this cross studio initiative at the beginning of the format war under the leadership of Ken Graffeo, my passionate boss, as we both fought valiantly for the better format. We took the Red Pill. It is another example of the innovation generated by all the studios that pushed the idea of c
This is one of the last big trailers voiced by the great Don LaFontaine, who was the film trailer voice for decades. We leveraged his voice to sell the benefits of HD DVD to an un-knowing world. I creatively led this cross studio initiative at the beginning of the format war under the leadership of Ken Graffeo, my passionate boss, as we both fought valiantly for the better format. We took the Red Pill. It is another example of the innovation generated by all the studios that pushed the idea of c
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