Choose a Different Ending - Promo (2009) from young boy and anti Watch Video
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Description: Directed by Simon Ellis (www.simonellisfilms.com)nnA multi award-winning anti-knife crime campaign aimed at 13-15 year old boys in London. Filmed from the point of view of a teenage boy, Choose a Different Ending allows users to interact with a series of films to decide what happens next (http://www.youtube.com/user/adifferentending).nnThe campaign aims to dispel the myth that carrying a knife gives you protection and provoke young people to think carefully about their decisions by showing them
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