_hrxherochallenge-ft-hrithik-roshan-124-campaign-by-purpose-studios.jpg "#HRXHeroChallenge ft. Hrithik Roshan | Campaign by Purpose Studios from shruti lakshmi Video Screenshot Preview")
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⏲ Duration: 37 sec
✓ Published: 19-Mar-2022
✓ Published: 19-Mar-2022
Description:
Stoked to present our latest campaign #HRXHeroChallenge with @hrxbrand with none other than, @HrithikRoshan Sir! nnWith the UGC approach, the idea was to break the pattern by not making an ad which just showcases the collection, but to create a user-driven campaign where users can participate and become the creators by enhancing the overall campaign reach. This was done by keeping in mind that the majority of target audiences are millennials and Gen-Zs, by leveraging their favourite kind of cont
Stoked to present our latest campaign #HRXHeroChallenge with @hrxbrand with none other than, @HrithikRoshan Sir! nnWith the UGC approach, the idea was to break the pattern by not making an ad which just showcases the collection, but to create a user-driven campaign where users can participate and become the creators by enhancing the overall campaign reach. This was done by keeping in mind that the majority of target audiences are millennials and Gen-Zs, by leveraging their favourite kind of cont
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