_this-coke-is-a-fanta.jpg "This Coke is a Fanta from bitter Video Screenshot Preview")
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⏲ Duration: 1 min 27 sec
✓ Published: 17-May-2018
✓ Published: 17-May-2018
Description:
The world is full of homophobic expressions such as “He plays for the other team” or “Pillow bitter”. In Brazil, people say: “That Coke is a Fanta”. Not in a nice way. So, Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, we launched a limited edition Coca-Cola can with Fanta inside and a message: “This Coke is a Fanta. So What?”. The statement challenged a deep-rooted expression of prejudice, taking over headlines and organically becoming a symbol of
The world is full of homophobic expressions such as “He plays for the other team” or “Pillow bitter”. In Brazil, people say: “That Coke is a Fanta”. Not in a nice way. So, Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, we launched a limited edition Coca-Cola can with Fanta inside and a message: “This Coke is a Fanta. So What?”. The statement challenged a deep-rooted expression of prejudice, taking over headlines and organically becoming a symbol of
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