_jillz-loves-football.jpg "Jillz Loves Football from poodle Video Screenshot Preview")
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⏲ Duration: 2 min 66 sec
✓ Published: 02-May-2011
✓ Published: 02-May-2011
Description:
The campaign, Jillz Loves Football, used the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. What was the secret behind the success of this campaign? Sex?Sure...always has always will. But it takes more than a hot body to make a campaign a success. Responding to the female perspective Pink and Poodle created the Jillz Loves Football platform: a direct protest to FIFA's man-made ban on player's removing their shirts during goal celebrations.nnJillz
The campaign, Jillz Loves Football, used the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. What was the secret behind the success of this campaign? Sex?Sure...always has always will. But it takes more than a hot body to make a campaign a success. Responding to the female perspective Pink and Poodle created the Jillz Loves Football platform: a direct protest to FIFA's man-made ban on player's removing their shirts during goal celebrations.nnJillz
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