_which-behaviour-change-approach-should-i-choose-an-introduction-to-the-behaviour-change-wheel.jpg "Which behaviour change approach should I choose? An introduction to the Behaviour Change Wheel from wheel choice Video Screenshot Preview")
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⏲ Duration: 25 min 51 sec
✓ Published: 21-Nov-2012
✓ Published: 21-Nov-2012
Description:
Incentives, education, social norms, emotional appeals, barrier removal, regulation – these are just some of the tools that researchers and practitioners have at their disposal to influence behaviour. But depending on the behaviour and the context in which it is performed, some of these tools will be more effective than others. So how do we choose the best tool for the behaviours and audiences we want to change?nnIn this seminar, Professor Susan Michie will explain an innovative framework that
Incentives, education, social norms, emotional appeals, barrier removal, regulation – these are just some of the tools that researchers and practitioners have at their disposal to influence behaviour. But depending on the behaviour and the context in which it is performed, some of these tools will be more effective than others. So how do we choose the best tool for the behaviours and audiences we want to change?nnIn this seminar, Professor Susan Michie will explain an innovative framework that
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