_edward-bernays-the-evolution-of-public-relations.jpg "Edward Bernays - The Evolution of Public Relations from mix veteran hot Video Screenshot Preview")
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⏲ Duration: 2 min 23 sec
✓ Published: 09-Apr-2014
✓ Published: 09-Apr-2014
Description:
It's been more than a few years since many of us sat in college and university PR classes to learn about Edward Bernays, AP Style and the use of media relations as the primary tool to reach key audiences.nnBut it might not be such a crazy idea for practitioners at all experience levels to hear what incoming PR students are learning. After all, if a 22-year-old kid pitches your CEO or CMO about owned media or native advertising in the context of PR, could you confidently jump into the fray? nnIt'
It's been more than a few years since many of us sat in college and university PR classes to learn about Edward Bernays, AP Style and the use of media relations as the primary tool to reach key audiences.nnBut it might not be such a crazy idea for practitioners at all experience levels to hear what incoming PR students are learning. After all, if a 22-year-old kid pitches your CEO or CMO about owned media or native advertising in the context of PR, could you confidently jump into the fray? nnIt'
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