_aupresses-sponsored-webinar-the-meaning-and-relativity-of-keywords.jpg "AUPresses Sponsored Webinar: The Meaning and Relativity of Keywords from implemented meaning in english Video Screenshot Preview")
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⏲ Duration: 36 min 64 sec
✓ Published: 06-Dec-2022
✓ Published: 06-Dec-2022
Description:
Sponsored by Virtusales Publishing Solutions nnJake Furbush from Harvard University Press and Tricia McCraney from Virtusales will review the meaning and value of keywords, looking at how to select keywords and measure their effectiveness, along with the mechanics of sending them to retailers, including some top tips for handling specific requirements for various retailers. The session will reference Nielsen's study on keywords, and will include real-life experiences and examples from publishers
Sponsored by Virtusales Publishing Solutions nnJake Furbush from Harvard University Press and Tricia McCraney from Virtusales will review the meaning and value of keywords, looking at how to select keywords and measure their effectiveness, along with the mechanics of sending them to retailers, including some top tips for handling specific requirements for various retailers. The session will reference Nielsen's study on keywords, and will include real-life experiences and examples from publishers
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