The Entrepreneurial Journey of Ed Lowe from sooty Watch Video

⏲ Duration: 4 min 24 sec
✓ Published: 31-Oct-2008

Description:
The Start of the Big IdeannAfter his Navy duty, Ed Lowe returned to Cassopolis, Michigan and joined his father's company, which sold industrial absorbents, including sawdust and an absorbent clay called fuller's earth. In 1947 Ed was approached by a neighbor who was tired of using ashes in her cat's litter box and the resulting sooty paw prints. She asked for some sand, but Ed suggested clay instead. Soon the neighbor would use nothing else, noting that the clay was much more absorbent than sand