SBR Technology Excellence Awards 2023 Winner: FrieslandCampina AMEA Pte Ltd from chatbot service Watch Video
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Description: FrieslandCampina AMEA Pte Ltd wins in the AI-Consumer Products (Non-Durables) category at the SBR Technology Excellence Awards 2023.nnListen as Pasu Cheung, Head of CRM, as he delves further into the importance of leveraging AI in its chatbot as part of customer experience initiatives. He emphasises that it helps them expand Friso Chatbot's capabilities beyond customer service. Personalisation also played a crucial role in offering tailored content to the right audience at the right time. He als
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