_mcdonald39s-global-graphic-icons-fries-designed-by-landini-associates.jpg "McDonald's Global - Graphic Icons - Fries - Designed by Landini Associates from 2015 mc Video Screenshot Preview"){kind=icon}
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⏲ Duration: 17 sec
✓ Published: 11-Jan-2022
✓ Published: 11-Jan-2022
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“Project Ray” designed by Landini Associates for McDonald’s Global nnLandini Associates’ design “Project Ray” is named after the brand’s founder Ray Kroc and first launched in December 2015 at Admiralty Station in Hong Kong. The brief was to re-attract millennials to the brand by challenging their expectations, and to create a Global Flagship model. nn“In a world shouting louder and louder, now is the time to let the food, the service and the customers do the talking.” - Mark L
“Project Ray” designed by Landini Associates for McDonald’s Global nnLandini Associates’ design “Project Ray” is named after the brand’s founder Ray Kroc and first launched in December 2015 at Admiralty Station in Hong Kong. The brief was to re-attract millennials to the brand by challenging their expectations, and to create a Global Flagship model. nn“In a world shouting louder and louder, now is the time to let the food, the service and the customers do the talking.” - Mark L
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