_biotherm-man-points.jpg "Biotherm - Man Points from go to quiz com Video Screenshot Preview")
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⏲ Duration: 94 sec
✓ Published: 28-May-2013
✓ Published: 28-May-2013
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Are Aussie guys man enough to moisturise?nnTHE CHALLENGEnnBiotherm Homme was Australia's number one men’s skincare range – but even so, many Aussie guys had never heard of it. It was up to us to raise awareness of the brand, and inspire men to start trying and buying Biotherm Homme.nnTHE INSIGHTnnWhen promoting skincare to women, the focus is usually on skin diagnostics, anti-ageing properties and complex scientific formulas. But for guys, we quickly ascertained that these selling points wer
Are Aussie guys man enough to moisturise?nnTHE CHALLENGEnnBiotherm Homme was Australia's number one men’s skincare range – but even so, many Aussie guys had never heard of it. It was up to us to raise awareness of the brand, and inspire men to start trying and buying Biotherm Homme.nnTHE INSIGHTnnWhen promoting skincare to women, the focus is usually on skin diagnostics, anti-ageing properties and complex scientific formulas. But for guys, we quickly ascertained that these selling points wer
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