_precision-run-124-the-manifesto.jpg "Precision Run | The Manifesto from equinox Video Screenshot Preview")
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⏲ Duration: 31 sec
✓ Published: 24-May-2019
✓ Published: 24-May-2019
Description:
Hugo & Marie crafted a bespoke launch campaign for Equinox’s new brand, Precision Run — an innovative indoor-running treadmill class. The ask was to develop an exciting brand film that would introduce runners, and haters alike, to the program in a way that was both informative and compelling. Our response was a manifesto film combining energetic visuals, distinct illustration, and provocative messaging as a way to introduce the brand.
Hugo & Marie crafted a bespoke launch campaign for Equinox’s new brand, Precision Run — an innovative indoor-running treadmill class. The ask was to develop an exciting brand film that would introduce runners, and haters alike, to the program in a way that was both informative and compelling. Our response was a manifesto film combining energetic visuals, distinct illustration, and provocative messaging as a way to introduce the brand.
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