Advency - WINNERSof the 1st U.S. Cranberries Marketing Competition at the George Washington University from dc mad 2014 Watch Video
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⏲ Duration: 11 min 54 sec ✓ Published: 03-Jan-2014
Description: The George Washington University “Team Advency” wowed judges to win the first-in-show U.S. Cranberry Marketing Committee Competition held in Washington D.C. nnAmidst a currently robust supply of cranberries, undergraduate students were tasked to come up with new ideas to increase consumption amongst the coveted Millennial Generation (18- to 34-year-olds).nnDivided into six teams, 40 business students were given a hypothetical budget of $50,000 to spend on what they felt would be the most e
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