_la-metro-promoting-mass-transit.jpg "LA Metro: Promoting Mass Transit from by jam Video Screenshot Preview")
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⏲ Duration: 2 min 67 sec
✓ Published: 05-Dec-2009
✓ Published: 05-Dec-2009
Description:
Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit.But for Metro marketing isn't about increasing the bottom line.It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful. nnMatt Raymond, the Chief Communications Officer for Metro, is the brainchild behind Metro's marketing push.During a tr
Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit.But for Metro marketing isn't about increasing the bottom line.It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful. nnMatt Raymond, the Chief Communications Officer for Metro, is the brainchild behind Metro's marketing push.During a tr
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