_mpg--logo-animation.jpg "MPG _Logo Animation from crosshair Video Screenshot Preview"){kind=logo}
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⏲ Duration: 10 sec
✓ Published: 13-Mar-2024
✓ Published: 13-Mar-2024
Description:
MPG was working on the redesign of its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences from classic sci-fi UIs to Leonardo DaVinci’s blueprints.nnI tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo FormationnnIt
MPG was working on the redesign of its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences from classic sci-fi UIs to Leonardo DaVinci’s blueprints.nnI tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo FormationnnIt
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