_nigeria-is-africa39s-business-testing-ground.jpg "Nigeria is Africa's Business Testing Ground from nigeria movies Video Screenshot Preview")
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⏲ Duration: 15 sec
✓ Published: 05-Sep-2014
✓ Published: 05-Sep-2014
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To make it big in Africa, a business must succeed in the continent’s largest market. #Nigeria is the only country in Africa with at least 10 large cities with a population over 1 million - and growing.No one said it would be easy. Nigeria’s promise has made it a test-bed for the Africa strategies of consumer-goods firms. This is not only because of its size. It is also because of the spread of Nigerian culture—its music and movies—around Africa.nnJust as the country of 170m is used as
To make it big in Africa, a business must succeed in the continent’s largest market. #Nigeria is the only country in Africa with at least 10 large cities with a population over 1 million - and growing.No one said it would be easy. Nigeria’s promise has made it a test-bed for the Africa strategies of consumer-goods firms. This is not only because of its size. It is also because of the spread of Nigerian culture—its music and movies—around Africa.nnJust as the country of 170m is used as
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