_abp-bappa-majha-malegoan.jpg "ABP Bappa Majha Malegoan from majha majha Video Screenshot Preview")
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⏲ Duration: 20 sec
✓ Published: 20-Dec-2018
✓ Published: 20-Dec-2018
Description:
Challenge: There's Ganpati on every channel during Ganeshotsav. How to make sure viewers watch more of ABP Majha for the Ganpati coverage. nnSolution: The way each city celebrates Ganpati, is unique and an art form by itself. We wanted to use handmade art and illustration techniques to showcase the human involvement in an age-old festival. Straightaway, this would make Majha's coverage of the festival more premium, less in your face, more fresh.nnMy role: Ideator, writer, director
Challenge: There's Ganpati on every channel during Ganeshotsav. How to make sure viewers watch more of ABP Majha for the Ganpati coverage. nnSolution: The way each city celebrates Ganpati, is unique and an art form by itself. We wanted to use handmade art and illustration techniques to showcase the human involvement in an age-old festival. Straightaway, this would make Majha's coverage of the festival more premium, less in your face, more fresh.nnMy role: Ideator, writer, director
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