Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: SUNDAY 15 JUNE | 1000 - 1045nnOPENING THE CANNES FESTIVAL OF CREATIVITYnnGOLINHARRIS : RELEVANCE AND THE HOFFnDAVID HASSELHOFF, MATT NEALE AND CAROLINE DETTMANnnCreativity is effective in today’s world if you can master the concept of relevance. With millions of messages and images competing for our attention, we have become experts at screening out what is irrelevant to us.nnWhy do some ideas penetrate? Why do some brands and celebrities endure the fickleness of time?nnGolinHarris conducts a
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)