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⏲ Duration: 1 min 22 sec
✓ Published: 17-Apr-2014
✓ Published: 17-Apr-2014
Description:
Brand positioning, naming and packagingn nChallenge:Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matković wines using only marketing tools of a family business?nThinking: Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business.nSolution: Honest wine.nnSeñor agency for communication and branding.nnBra
Brand positioning, naming and packagingn nChallenge:Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matković wines using only marketing tools of a family business?nThinking: Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business.nSolution: Honest wine.nnSeñor agency for communication and branding.nnBra
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