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Description: In the last year, XTP has come of age, establishing itself as the format of choice for dynamic and content-driven campaigns. An increasing number of advertisers have brilliantly matched the unique dwell time of this cross-track format with Flash-based technology that opens the gateway for ‘in the moment’ advertising connections with its audience. In the last six months alone XTP has seen Channel 4 broadcast breaking news headlines and imagery, Eurostar announce the very next train departures
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)