Michael Jordan Flight School (Basketball Camp) FOR PROMOTIONAL USE ONLY from kendrick video song Watch Video
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Description: We were commissioned by MJFS (Michael Jordan Flight School) in 2010 to provide creative and strategic marketing for the annual Santa Barbara-based camp hosted by the fully engaged Michael Jordan himself. From grassroots marketing efforts to creating a prominent footprint in the social media sphere (Twitter, Facebook and IG), we worked in direct collaboration with the camp director(s) in globalizing the awareness of MJFS, and watching it return to two fully sold out sessions every summer thereaft
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