“To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management from meam Watch Video
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⏲ Duration: 35 min 37 sec ✓ Published: 25-Mar-2016
Description: This webinar originally aired on 24 March 2016.nnMarketing techniques, honed by the commercial sector, are inherently about getting people to change their behavior, whether it is buying a product, recycling, or supporting a new approach to management. Marketing brings together elements of psychology, sociology, economics, and graphic design to help understand people and how they make decisions and build relationships with them. Conservation and management efforts can benefit from marketing becau
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)