_5-reasons-to-support-ifa-reason-3-live-with-passion.jpg "5 Reasons to Support IFA. Reason # 3: Live with Passion from on ghosal Video Screenshot Preview")
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⏲ Duration: 1 min 70 sec
✓ Published: 26-Mar-2012
✓ Published: 26-Mar-2012
Description:
Samrat Som, the Creative Director of a leading apparel brand, has always been passionate about art and design.nnIn this video, made by filmmaker Sumantra Ghosal, he talks about the need for the corporate world to look beyond immediate return-on-investment when creating marketing strategies and how IFA through the arts and culture helps him add value to long term brand building. nnThat's why Samrat is a Friend of IFA.nnJoin him and others like him as they recognise the necessity of the arts in
Samrat Som, the Creative Director of a leading apparel brand, has always been passionate about art and design.nnIn this video, made by filmmaker Sumantra Ghosal, he talks about the need for the corporate world to look beyond immediate return-on-investment when creating marketing strategies and how IFA through the arts and culture helps him add value to long term brand building. nnThat's why Samrat is a Friend of IFA.nnJoin him and others like him as they recognise the necessity of the arts in
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