Watch: Northern Ireland farmer hits the 'big screen' as the face of new M&S advert from bolte cholte big screen video song Watch Video

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✓ Published: 23-Apr-2024

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A County Antrim farmer will return to the 'big screen' as the face of M&S, this time in a new Farm to Foodhall campaign celebrating the local dairy industry.<br/><br/>David Irwin from Dervock whose family farm has been supplying the M&S Milk Pool for more than 24 years will feature in TV, in-store and online advertising as well as across social media.<br/><br/>The Farm to Foodhall campaign, starring Michelin-starred chef Tom Kerridge, is the retailer’s biggest ever marketing campaign, and will see Kerridge visit the retailer’s Select Farms across the UK to tell the stories behind a range of products.<br/><br/>David will front a focus on M&S’ longstanding Milk Pledge, which was first launched in 1999, and guarantees its dairy pool a stable and market-leading price, providing much-needed certainty and security to allow farmers to plan for the future.<br/><br/>25 years on, the milk pledge is still a central tenet of the retailer’s strong relationship with the local dairy industry in Northern Ireland.