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Description: Music video for Xbox 360's new singing game LIPS. The campaign brought thousands of people around the UK singing Lily Allen’s hit single, “The Fear”, into a world where they sing together with Lily herself.nnFIELD scripted a variety of grid generators to support the data-heavy editing process. nnwww.field.io/project/xbox-lipsnnnAgency: UMnProduction Company: GlobalnDirector & Creative: Caswell CogginsnTechnical and Creative Realization: The Rumpus RoomnProducer: Phil TidynPost Producer
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