_the-scotts-snap-system.jpg "The Scotts® Snap System from mart online order Video Screenshot Preview")
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⏲ Duration: 24 sec
✓ Published: 15-Mar-2012
✓ Published: 15-Mar-2012
Description:
Scotts®, the dominant lawn care company, turned to our Vertical Innovation process in order to improve the consumer experience with their products. They wanted to discover new business opportunities within their category, and bring new consumers into their expanded target market.nnThe Nottingham Spirk innovation team worked closely with Scotts to understand the underlying emotions and ‘real life’ frustrations with current products. Through a seamless process of creating new concepts, develo
Scotts®, the dominant lawn care company, turned to our Vertical Innovation process in order to improve the consumer experience with their products. They wanted to discover new business opportunities within their category, and bring new consumers into their expanded target market.nnThe Nottingham Spirk innovation team worked closely with Scotts to understand the underlying emotions and ‘real life’ frustrations with current products. Through a seamless process of creating new concepts, develo
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