_santander-mclaren.jpg "Santander McLaren from jenson film Video Screenshot Preview")
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⏲ Duration: 1 min 38 sec
✓ Published: 08-Sep-2011
✓ Published: 08-Sep-2011
Description:
The objective of the brief was to produce an exciting and engaging film for use on social networking sites, international broadcast networks and special events. The brief was to focus on the excitement surrounding the new track and emphasise the racing experience from a Formula 1 driver’s point of view.nnThe concept for the film was based on a lap of the new track with Vodafone McLaren Mercedes drivers Lewis Hamilton and Jenson Button. The drivers narrated their personal experiences of the cir
The objective of the brief was to produce an exciting and engaging film for use on social networking sites, international broadcast networks and special events. The brief was to focus on the excitement surrounding the new track and emphasise the racing experience from a Formula 1 driver’s point of view.nnThe concept for the film was based on a lap of the new track with Vodafone McLaren Mercedes drivers Lewis Hamilton and Jenson Button. The drivers narrated their personal experiences of the cir
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