_the-campaign-for-better-biking.jpg "The Campaign for Better Biking from adam hasson Video Screenshot Preview")
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⏲ Duration: 31 sec
✓ Published: 16-Jul-2010
✓ Published: 16-Jul-2010
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Vote at this link: http://pilot.yoxi.tv/pitch3/the-campaign-for-better-bikingnto make it happen!nnThe simplest way to get people on bikes isn't through legislation, more bike lanes, or technology but a change in attitude. Team !ola proposes a multi-platform, character-driven campaign that highlights biking-related issues in unexpected ways. Standing in a bike lane? A glance at the nearby pink arrow poster will remind you to step out of the way. By shifting perspectives, we intend to foster safer
Vote at this link: http://pilot.yoxi.tv/pitch3/the-campaign-for-better-bikingnto make it happen!nnThe simplest way to get people on bikes isn't through legislation, more bike lanes, or technology but a change in attitude. Team !ola proposes a multi-platform, character-driven campaign that highlights biking-related issues in unexpected ways. Standing in a bike lane? A glance at the nearby pink arrow poster will remind you to step out of the way. By shifting perspectives, we intend to foster safer
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