_freewheels-rooke-marketers-have-gained-deeper-understanding-of-brand-safety-across-screens.jpg "FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens from close up free ad Video Screenshot Preview")
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⏲ Duration: 6 min 9 sec
✓ Published: 16-May-2017
✓ Published: 16-May-2017
Description:
Having veered into negative territory over the past few years, the pendulum of industry discourse about digital video is swinging back to positive. And while there’s work to be done to streamline the planning and execution of premium video advertising, more marketers now have a deeper understanding of the benefits of being in its brand-safe environments.nnThese are some of the views that emerge from the vantage point of James Rooke, GM, Publisher Platform at premium video provider FreeWheel, w
Having veered into negative territory over the past few years, the pendulum of industry discourse about digital video is swinging back to positive. And while there’s work to be done to streamline the planning and execution of premium video advertising, more marketers now have a deeper understanding of the benefits of being in its brand-safe environments.nnThese are some of the views that emerge from the vantage point of James Rooke, GM, Publisher Platform at premium video provider FreeWheel, w
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