Coca Cola The Ambassadors of Happiness Gullkalven 2014 from mads teenagers Watch Video
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Description: How can Coca-Cola still be/become teenagers first choice of soft drinks? Create a great idea for the whole of Europe.nnThe strategy was to let Coca-Cola be a motivator to end online bullying among teens. nnAward: Gold in Gullkalven Marketing Brief.nnConcept: Mads Bergstrøm & Martin Edin Ruge Casemovie: Mads Bergstrøm
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