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Description: We were recently engaged by Goodby Silverstein and Partners to build an Augmented Reality experience that educates consumers on 'tempering', the 2 minute period you should wait till your Haagen-Dazs reaches the ideal soft consistency. Entitled 'Concerto Timer', the app entertains by offering an elegant duet of a violinist and cellist playing a classical music piece while you wait. nnOnce the app is launched the user is directed to point their iPhone at a carton of Haagen Dazs. The phone’s came
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)