_pontiac-g8-reveal-original-version-2007.jpg "Pontiac G8 Reveal - Original Version (2007) from g8 auto Video Screenshot Preview")
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⏲ Duration: 50 sec
✓ Published: 03-Jul-2009
✓ Published: 03-Jul-2009
Description:
Created for a Pontiac Press Conference at the Chicago Auto Show, this original version of the G8 reveal was made from scratch by 3 artists in 17 days.Two days before the event it was decided an abstracted, darker, and more mysterious art direction was more brand appropriate and this original version was shelved, never to be officially released.nnYes, it looks like a video game.No it's not 100% photo real.But we are, nonetheless, proud of what we achieved in so short a time.nnLater that yea
Created for a Pontiac Press Conference at the Chicago Auto Show, this original version of the G8 reveal was made from scratch by 3 artists in 17 days.Two days before the event it was decided an abstracted, darker, and more mysterious art direction was more brand appropriate and this original version was shelved, never to be officially released.nnYes, it looks like a video game.No it's not 100% photo real.But we are, nonetheless, proud of what we achieved in so short a time.nnLater that yea
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_pontiac-g8-reveal-final-version-2007.webp "Created for a Pontiac Press Conference at the 2007 Chicago Auto Show, this final version of the G8 reveal was created in two days to replace a more photo real original version that was shelved in a final review.In the end, we created a darker, more mysterious and more brand appropriate version.nnIt's a great lesson about the importance of flexibility and responsiveness because, in the end, the client was not only thrilled with the video but was impressed at how quickly we adjusted our work.nnS")
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