Claudia Kotchka on innovation at P&G, Institute of Design Strategy Conference, May 2008 from pantene 2006 Watch Video
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⏲ Duration: 28 min 31 sec ✓ Published: 17-Jun-2009
Description: Claudia KotchkanVP Design Innovation and Strategy, The Procter & Gamble CompanynClaudia joined P&G in 1978 in Marketing. During her career at P&G, she led the marketing for many of the company's biggest brands, including Crest, Pampers, Pantene, and Head & Shoulders. Through out this time she gained a reputation as an innovator and change agent. In 2001, CEO A.G. Lafley, appointed Claudia, Vice President, Design Innovation and Strategy, a new position charged with building Design
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)