_kmart-fly-through-animation.jpg "Kmart Fly-Through Animation from kmart sales Video Screenshot Preview")
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⏲ Duration: 75 sec
✓ Published: 08-May-2009
✓ Published: 08-May-2009
Description:
This animation was commissioned by the Mattel Marketing Department to sell their new merchandising concepts to Kmart executives. These concepts included new banners, gondola blades, palette fixtures, and video monitors. The video seen here succeeded in selling the concept to Kmart executives and they agreed to a build-out prototype test for one location. The result? It worked! Sales went up 30% per square foot and the store upgrade is now expanding to an additional 50 Kmart locations.
This animation was commissioned by the Mattel Marketing Department to sell their new merchandising concepts to Kmart executives. These concepts included new banners, gondola blades, palette fixtures, and video monitors. The video seen here succeeded in selling the concept to Kmart executives and they agreed to a build-out prototype test for one location. The result? It worked! Sales went up 30% per square foot and the store upgrade is now expanding to an additional 50 Kmart locations.
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