The World's Largest Claw Game. from hollywood hotel game in size Watch Video

⏲ Duration: 95 sec
✓ Published: 03-May-2012

Description:
The launch campaign of Chevy Sonic revolves around awesome first time experiences. So for Sonic’s first outdoor stunt, we knew we had to do something that had never been done in the medium. Something big. So we created a claw game the size of an entire building.nnThe world’s first playable 3D projection turned Hollywood’s Roosevelt Hotel into the world’s largest claw game. Players controlled the giant virtual claw by using a giant Sonic gearshift as joystick—the first time ever viewers