_jon-kolko-design-synthesis.jpg "Jon Kolko - Design Synthesis from best practice meaning in business Video Screenshot Preview")
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⏲ Duration: 11 min 81 sec
✓ Published: 01-Apr-2009
✓ Published: 01-Apr-2009
Description:
Interaction design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight. Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with shipping products, there is often no time dedicated in a project to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, a
Interaction design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight. Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with shipping products, there is often no time dedicated in a project to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, a
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