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Description: Results and Effectiveness:nPeople could encounter TESCO HOMEPLUS wherever they go without having to visit the actual store. It was an efficient way to shop so people could enjoy their free time. After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online HOMEPLUS mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, HOMEPLUS is No.1 in the on-line market
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