_asksovrn-what39s-the-difference-between-rtb-pmps-and-programmatic-direct.jpg "#asksovrn: What's the Difference Between RTB, PMPs and Programmatic Direct? from what pubs are still open in glasgow Video Screenshot Preview")
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⏲ Duration: 2 min 61 sec
✓ Published: 19-Nov-2016
✓ Published: 19-Nov-2016
Description:
As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between the three main types of programmatic: Real-time bidding, Private Marketplace, and Programmatic Direct.nnReal-time bidding is a computer-run auction that allows advertisers to compete to serve targeted ads to their desired customers. nnThe ads are generated based off of the user’s cookies, based on the user’s cookie history. This helps advertisers target the audiences interested
As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between the three main types of programmatic: Real-time bidding, Private Marketplace, and Programmatic Direct.nnReal-time bidding is a computer-run auction that allows advertisers to compete to serve targeted ads to their desired customers. nnThe ads are generated based off of the user’s cookies, based on the user’s cookie history. This helps advertisers target the audiences interested
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